Made in Italy Management: Understanding the Italian Way

Εκτυπώσιμη μορφή

Made in Italy is a label that includes the agro-food, fashion, design and mechanical industries, in which Italian organizations have managed to develop and maintain a competitive lead worldwide.

This course exposes students to theories as well as practices and experiences of Made in Italy through interactive lectures, case discussion sessions, guest speakers, and experiential learning to better understand innovation and marketing practices developed and deployed by Made in Italy organizations.

A program designed for students of social sciences including law, economics and business, as well as sciences and engineering at the senior undergraduate or graduate level with an interest in law, governance, commerce and sustainability. A general background in business or economics is desirable, but no specific expertise is required.

Dates July 10-23, 2017
Location Rome, Maranello, Pescara, Chieti
Credits 4 ECTS
Level Advanced bachelor's level
Course leader Andrea Prencipe, Professor of Organization and Innovation and Deputy Rector of LUISS University
Early bird deadline February 15, 2017
Standard deadline May 15, 2017

Conventional wisdom holds that management models, techniques, and tools are universal. Nevertheless, cultural, geographical, historical and industrial characteristics of organizations and professionals are tremendous sources of bias on otherwise universal managerial models. Indeed, specific management practices can be used to explain why and how some industries and organizations are more successful than others.

The program focuses on four major topics

  • Cultural Dimensions of Doing Business in Italy and in the EU
  • Marketing of Made in Italy
  • Business models innovations in Italian apparel industry
  • Made in Italy and Chinese market: protection of intellectual property

The course structure will also include company visits to some of the most innovative Italian factories such as Ferrari, De Cecco, Salini Impregilo, Marramiero and LUISS EnLabs - The Startup Factory.

FeesAccomodations included

  • €1,390 for students from LUISS or partner universities
  • €1,390 early bird rate for students from outside the LUISS network
  • €1,490 standard rate
LUISS – Libera Università Internazionale degli Studi Sociali Guido Carli
Publication date: 
Τετάρτη, 14 Δεκέμβριος 2016